The customers are aware of the ISM-like products offered by other firms. The evaluation of the objectives can be done using balance scorecard approach Refer to Appendix 7.
Innovation is one way to introduce new product, for instance, new uDivine App massage chair Refer to Appendix 4. The largest opportunities of ISM in the future are building brand in a sincere effort towards value and quality in products and services, and strive to consistently fulfill and deliver these attributes that come with company brand to their customers.
Branding Strategy for OSIM The brand should be promoted as not just technologically advanced healthy lifestyle product rather it should also be promoted as environment friendly way for achieving better health at home.
The strategic objectives that will satisfy the needs of the customer are product innovation Chua, The company markets, distributes and franchises healthy lifestyle products, fitness products, healthy living products and relaxation products. Key competitors-A list of key competitors to the company.
This is a good time for OSIM to start their second curve activity although their current strategies are still doing well to their business Refer to Appendix 5.
On the Business strategy osim international ltd the company can strongly plan an expansion into the Hong Kong markets and should be prepared to cater or handle the situation where its performance might fall because of several threats and weaknesses the company has, like the new entrants can freely pose competition to the company.
In addition, change in taste also affects the number of healthcare products purchased Refer to Appendix 2. As an expanding international organization, ISM should reduce manufacturing costs and operating expenses.
Therefore higher manufacturing costs for ISM are inevitable. Points of sales system are the key reason for their strong brand equity Refer to Appendix 6.
Major products and services-A list of major products, services and brands of the company. They also focus on researching and upgrading of their IT infrastructure and implement it onto their products to further upgrade them COB, So not only the rich enjoying massage, the poor can too.
ISM has established a niche In developing and selling healthy products. This would also allow the lower-class household to enjoy their products and inspire by their new mission of feeling great and looking good. Their new uDivine App and uPhoria has escalated their profit.
This will have a severe effect on the sales and reputation of the brand. Company tries to encourage people to pay attention on their own health through daily of living by carefully designed and crafted trademark products.
OSIM is headquartered in Singapore. Thus the customers opt for products which are of high quality and interesting at the same time.OSIM International Ltd. is as well known global brand leader in Singapore in branded healthy lifestyle products like neck and shoulder massager, foot massager, massage chair, and slimming belt.
The OSIM Company is a leading brand management as well as niche marketing company, which is mainly focussed on customer. Business strategy- OSIM international Ltd Essay Executive Summary This paper provides a strategic management study in case of OSIM international ltd.
It seeks to study the company in detail with regards to its operations in Singapore and China. This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management.
Description: Osim International Ltd. (O23) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the companyâ€™s businesses and operations.
The profile has Osim International Ltd. - Business Description 13 Osim International Ltd. - Corporate Strategy Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China.
OSIM International Ltd. (OSIM) is a lifestyle and fitness products retailer. The company designs, markets, distribute and franchises healthy lifestyle products, fitness products, healthy living .Download